Whenever you’re researching something, whether it’s buying a new kettle or a looking for a film to watch, online reviews are a resource everyone relies on.
Online reviews help consumers to make purchasing decisions. In fact, when looking at a product or a service, research shows that customers are 63% more likely to trust a brand that has online reviews compared to a brand that has none.
A lack of reviews can reduce the confidence you, as the customer, may feel in a business or product they may be considering.
However, research shows that customers who have had a positive experience with a business are actually less likely to leave a review because they assume that everyone knows about the service they have had. Customers who have had a negative experience are far more active on review platforms.
When you’re thinking about leaving a review on sites like Google, it can be a bit frustrating to discover that if you don’t already have an account you have to go through the hassle of setting one up. However, did you know that you can use an existing email address from anywhere (Yahoo, Hotmail, Apple, or somewhere else) to create a Google account? This is great if you have an established email you prefer using and would rather not set up another inbox to check.
It's very easy to do, but unless you know it’s possible it’s not something you tend to look for on the Google account set-up page. Below we have detailed the simple steps to create a Google account using an existing email address.